It was 1900 when Rose Pomade for Lips and Sweet Sixteen Face Powder appeared as Avons very first makeup products.

Fast forward and find Avon selling nearly 150 million color products last year and more lipsticks sold in the United States than any leading competitor, including LOréal and Revlon.

Color cosmetics tops the list of Avons top selling beauty brands, and is now nearly a $320 million business, proving that business growth follows consumer demand for the best selections at the best values. Imagine what the response to Lip Sync will be the first combination lip liner and lipstick coming this fall.

Skin-So-Soft

Skin-So-Soft has been Avons and Americas all-time favorite bath line since the Bath Oil first appeared in 1961. Skin-So-Soft was destined to become one of Avons truly legendary products and today remains a cornerstone Avon brand.

From the comprehensive line for bath and body to its successful Moisturizing Suncare and Repellency collection for the entire family, Skin-So-Soft holds the #2 spot on the top 10 list.

ANEW

ANEW was launched in 1992 and is the #1 brand in anti-aging skin care today. Since then the brand has been first to market many breakthrough technologies.

Among them are the Rejuvi-cell technology which slows and reverses the signs of aging, AHA (alpha-hydroxy acids) which is an excellent exfoliator, triple-lifting formulas which contain AVC10, Oxa-Diacid and a Bio-Protective Complex that lift, firm and smooth skin instantly. With annual sales of over $125 million in the US, ANEW offers the highest earning opportunities for the Avon Representative.

AVON Skin Care

There are many examples of Avons being at the forefront of advances in skin care technology. One of them took place in 1985, when Avon was first to market sunscreen and anti-oxidants in a daily-use product.

The following year Avons skin care research team was first to stabilize retinol, the purest form of vitamin A. In 1987 Avon was first to stabilize vitamin C, which stimulates collagen production for firmer skin. As an industry leader in skin care, Avon Products continues to offer a multitude of solutions for every skin type and every need because every woman has a right to beautiful skin.

Naturals

Naturals, a line from the Avon Specialty bath collection, is renowned as a richly emollient source of pure scent derived solely from natural extracts. The fresh, invigorating Bath & Shower Gel fragrances such as Chamomile, Honeysuckle, Peach and Raspberry are soap-free, non-drying and ideal for sensitive skins.

Complementing Body Sprays, Lotions and more provide light, cooling fragrance to pamper the body and revive the spirits. #5 on the list of Avons top 10 beauty brands, Naturals consistently introduces new, appealing scents.

Advance Techniques

Enriched with Avons exclusive Balancing B2 Complex, the Advance Techniques hair care collection answers the cleansing, conditioning and grooming needs of all hair types.

With specially formulated series for Replenishing, Hydrating, Volumizing, and more, plus the most useful styling tools, Advance Techniques promises the beauty of healthy-looking hair for 30% less than the leading competitors.

Retroactive

Available in 47 markets around the world, Anew Retroactive generated more than $94 million in sales globally at its introduction in 2000.

Enriched with Avons own Rejuvi-cell Complex, this revolutionary age-intervention cream actually attacks the aging process at the cellular level. The proven success of Retroactive has contributed to Avons recognition as a leader in skin care technology.

Imari

Avon is #1 in fragrance nationwide, and Imari has been Avons #1 fragrance since its introduction in 1985. The scent is richly endowed with incense, musk and hints of spice. The name Imari comes from a type of Asian porcelain that was extremely popular in the palaces of Europe.

Today, the beauty of and history behind the porcelain continues to be highly valued by collectors. Convey the fact that Imari remains the #1 Avon fragrance to support your efforts to introduce it to new Customers.

Moisture Therapy

In 1986 Moisture Therapy was introduced, making Avon the first company to address the underlying cause, not just the overt symptoms, of dry skin with lipid-based technology.

The four formulations: Intensive, Alpha Hydroxy, Oatmeal and Light rival leading competitors, including Eucerin, Vaseline Intensive Care, Nivea and Aveeno in providing solutions for seriously dry skin.

Foot Works

Under the umbrella of Avon Daily Essentials, Footworks is a complete line of comfort products for smoother, pampered feet plus therapeutic products that address specific problems. Fresh formulations with mint invigorate the senses while delivering soothing relief.

Foot Works, recently relaunched with great new packaging, is one more example of Avons prominence and innovation in beauty.